Creative director & strategist · trainer · lecturer
Creativity isn’t magic. It can be learned.
I’m Sven Luka, partner and creative director at Imagine\TBWA in Tallinn, Estonia. I lead creative teams and help clients get to ideas that work and deliver results.
I also teach Business Creativity at the Estonian Entrepreneurship University of Applied Sciences (Mainor).
International experience
Since 2018
TBWA network
Imagine represents TBWA, one of the world’s largest creative networks.
2015
Cannes Lions Young Creative Academy
Graduate of the academy held during the Cannes Lions festival.
2008
Young Creative, China
Took part in the Young Creative advertising competition with Kalev Külaase.
2019–2026
Juries
ADwards, White Square, Golden Egg (Kuldmuna) and Taeva Pesamuna.
Awards
26 awards from Estonian, Baltic and international competitions.
1
Grand Prix
Golden Egg (Kuldmuna)
4
Golden Egg
Golden Egg (Kuldmuna)
7
Silver Egg
Golden Egg (Kuldmuna)
6
Bronze Egg
Golden Egg (Kuldmuna)
2
Gold
BalticBest
1
Silver
BalticBest
1
Bronze
Estonian Design Awards
Special awards
World’s Best Marketing Campaign by a Department Store
IGDS, international
Pesamuna
Golden Egg youth competition
3D Animation Egg
Golden Egg special award
Puusanõksu Muna
Golden Egg special award
Selected work
IGDS 2024 · World’s Best Marketing Campaign by a Department Store
“Uues kuues”
Estonia’s first large-scale fashion campaign created with artificial intelligence. In a collaboration between Kaubamaja, Fotografiska Tallinn and Imagine\TBWA, fashion photography and an AI-generated world merged into one visual.
GOLDEN EGG GRAND PRIX · BALTICBEST GOLD
The Masterpiece of the Art of Brewing Cider
Saku’s new natural ciders inspired young artists, and their works became the campaign. Golden Egg Grand Prix 2016, BalticBest 2015 two golds and a silver.
#ILUSKODU
Reverse Graffiti
15 stencils and a pressure washer turned dirty walls, concrete and crosswalks into clean street art.
Let’s work together
Looking for a jury member, a speaker or a creative partner? I’m happy to hear about your festival, event or project.
Juries
I’ve judged advertising and creativity festivals such as ADwards, White Square, Golden Egg (Kuldmuna) and Taeva Pesamuna.
Talks
I speak regularly about creativity and advertising, for example at Password, Kultuurikompass (Tartu 2024), Magnet Estonia and ICF Coaching Week.
Collaboration
Creative strategy and campaigns with brands and agencies.